The Marvel sequel reps the best start ever for Sony Animation.
Reports EntTelligence on admissions this morning forSpider-Verse:The film is estimated to pull in well over9M patronsthis weekend.
(Aside fromSuper Mario, this is the most attended three-day period for a film since last summer).
Sony
Theres no words to describe it, but its not rotoscoping.
Highlights of how the studio rolled that out below:
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#SpiderVersepic.twitter.com/M31tJix7px
Three promo partners created animated spots or custom created animated content.
© 2023 Disney Enterprises, Inc. All Rights Reserved.Disney
That included Burger King, Nike and Hyundai.
Partners also spent over $20 million in outdoor media across the globe.
Nike/Jordan Brand took the Jordan Brand and merged its iconic style with Miles Morales.
Those sold out within the hour of launch.
Sony Pictures strategic car partner implemented a multi-dimensional marketing campaign across 25 markets.
Hyundai did stunted executions in many markets.
In the Shibuya area of Tokyo they dominated the area by purchasing 13 separate billboards.
In London and Seoul they created an experiential build.
New@SpiderVerseHyundai commercial dropped today featuring Link Up feat@DonToliver.
FortnightandFree Firewere the sequels digital gaming partners, reaching more than 400 million players per month.
Their programs included custom skins of the pic, character inclusion, and clips from the film.
Is this the Alexa-verse?
3(116.9 million) andThe Flash(81.6 million).
It was also the highest-viewed second trailer for all recent Marvel films in a 24-hour period.
Top cities were LA, NYC, Dallas, San Francisco and Chicago.
Combined PLFs and Imax drove 33% of the weekend.
Some 401 Imax U.S./Canada screens delivered $13.5M, or 11.2% of the weekend opening.
Chart belowFathom title popped into the top 10 after a one-night-only play, pushing Open Road/Briarcliff EntertainmentsKandaharto No.
11 with $765K.
)Guardians of the Galaxy Vol.
)SUGA-Agust D Tour D-Day in Japan: Live VI(Fathom) Sat$1.24M/Wk 1
10.
3,which was $48.1M.
The sequels day one is also the best ever for Sony Pictures Animation.
Great PostTrak audience exits prevail with 93% positive and an 82% recommend among general audiences.
PLF screens and Imax auditoriums rep 33% of the sequels ticket sales to date.
Biggest theater in the country?
The AMC Century City with $166K (including early shows).
Tracking had 20th Century StudiosThe Boogeymanbetween $15M-$17M.
The Rob Savage-directed title played best in the South, South Central, and Midwest.
That was when Warner Bros/LegendarysGodzilla: King of the Monstersled the box office with $47.7M.
)The Boogeyman(20th/Dis) 3,205 theaters, Fri $4.8M, 3-day$11.5M/Wk 1
4.
)Guardians of the Galaxy Vol.
Sony AnimationsSpider-Man: Across the Spider-Verseis poised to post box office numbers like its a live-action Marvel superhero movie.
This animated franchise runs on unique channels from the live-action at 1.85M fans.
Disney/Marvel StudiosGuardians of the Galaxy, Vol.
Great holds here byLittle MermaidandGOTG3.
Disney and 20th Century StudiosThe Boogeymanis eyeing$4.5Mtoday for a$10M+weekend at 3,205 theaters.
Exits from Comscore/Screen Engines PostTrak from last nights heavy fan turnout is 5 stars.
Parents and kids combined represented 16% of the preview night audience.
Boys under 12 outweighed girls, 63% to 37% with 64% being between 7-12.
Meanwhile, Disneys pivot of 20th Century Studios PG-13 horror picBoogeymanfrom Hulu to the big screen grossed$1.1M.
The pics outlook is around $15M for the weekend.
Second week was$34.3M.
Opening stateside projections are wild forAcross the Spider-Verseranging from $75M-$90M.
Among those animated movies with long runtimes,Across the Spider-Verseties with Funimation/Kyoto AnimationsViolent Evergardenin seventh place.
Well have more in the AM.
