Still at a 38% ease, thats not too shabby forElemental.
Who knows, maybeElementalgoes farther, especially as it looks to get a boost over the July 4th frame.
Gross by Sunday looks to be$65.3M.
(L-R) ‘Elemental’ and ‘Spider-Man: Across The Spider-Verse’Everett
Tonights figures dont come from Disney.Spider-Versewill land at$317.1M.
Very good start here for the Jennifer Lawrence comedy, especially in this marketplace.
It works because audiences are clearly getting the joke and the hijinks.
(L-R) ‘The Flash’, ‘No Hard Feelings’ and ‘Asteroid City’Everett
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Flashs running total by EOD Sunday is expected to be$87.4M.
Theres also still a fight for third betweenThe FlashandNo Hard Feelings,seeing $15M each.
Focus FeaturesAsteroid Cityis coming in with $8.4M for the weekend after a $3.8M Friday.
The hold forElementalis also around whereSuper Mario Broswas at -37%.
Its a kids movie, and original at that.
That said, it didnt help thatFlashthe movie opens within a month afterFlashthe TV show wrapped a nine-season run.
In their eyes, theres no other person to play Barry Allen.
Theres something to be said aboutFlashCW fans turning their back on the movie.
PostTrak still solid at 84% positive with a 59% recommend from audience.
Clearly, those who are leaving the theater have turned a corner.
The R-rated movie played strongest in the South Central, West, and Mid-West.
AMC Century City has the best gross in the U.S. with just under $30K (including previews).
Guys showing up more here at 57%, and the 18-34 repping 66% of ticket buyers.
The largest quad was 25-34 year-olds at 37%.
Wow, wow, wow.
The running total forFlashby Sunday will be around$86.3Mat 4,256 theaters.
That will put the 10-day total for the ensemble comedy at$8.7M.
At the low end thats $16.5M.
A good hold will be off 55% to north of $24M.
That amount of money is what tracking thought the DC pic would do in Weekend 1.
There are no comps post-pandemic really forNo Hard Feelingssince we havent had a raunchy comedy for a while.
But again, it comes down to product.
The film swells from six Los Angeles and New York City locations to 1,675 today.
Last weekend, the absurdist comedy ensemble posted the best opening theater average post pandemic with $140,000.
The movie is expected to do in the single digits in its second weekend.
That pic also scored 76% with audiences on RT versusAsteroid Citywhich is currently 69%.
Asteroid Citys PostTrak is also 4 stars, but 79% positive.
The Marvel pic will cross the three-century mark today.
Warners/DCsThe Flashwas third yesterday.
DisneysThe Little Mermaidat 3,480 theaters made $1.7M, -5%, for a fourth week of $19.5M.
Its running total is $261.5M.
The 2023 summer B.O.
