Theres just certain things you dont talk about, saidSherri Shepherdon her syndicated talker today.

She then indicated those verboten topics are politics, religion andRihannavs.

Heres part of what theFirst Takestar said.

Stephen A. Smith

Stephen A. Smith on ‘Sherri’Debmar-Mercury via YouTube

For context, Smith was asked for his thoughts about Rhiannas upcomingSuper BowlHalftime performance.

Thats not where Im going with this.

Shes a lot of things.

WGA West building in Hollywood

And congratulations on new mama hood.

Theres one thing shes not: She aint Beyonce.

And without Bruno Mars and Coldplay.

Especially when those performers are two Black women in an industry which still struggles with racism and sexism.

Today, Shepherd put her finger on one of those hot buttons.

But he aint never got in front of an audience of women.

When he did it, I was like Oooooohhh.

For his part, Smith apologized not once but twice.

Ive always said that.

I meant it as no disrespect to Rihanna.

I know shes phenomenal, and shes my sister.

Nothing but love for her.

But Beyonce is my sister too.

I got love for both of them.

I just think that Beyonce is the greatest performer out there today.

He continued, My apologies again to Rihanna.

And just to be clear, Im a huge fan.

Sherri and I were just having fun.

Something that was suppose to be a fun moment on the Sherri Shepard show has gotten out of hand.

The post…

Has been removed.

My social management team will never make a mistake like this again.

My apologies again to@Rihanna.

And just to be clear, Im a huge fan.

Sherri and I were just having fun.

Those posts had been viewed more than 10 million times by midday Thursday.