Kocowa CEO KunHee Park delivered a keynote at NATPE Budapest, Monday.
Kocowa is backed by South Korean broadcastersKBS,MBCandSBSand telco SK Telecom.
In the U.S., its streaming service has Korean shows subtitled and available six hours after their local airing.
Kocowa CEO KunHee Park at NATPE BudapestNATPE Budapest
Park liked it to the Korean Hulu.
It is distributed by or bundled with the likes of Comcast, Prime Video and Roku in the U.S.
The plans is to employ a similar strategy to boost international distribution.
Wherever the demand is in the market we go there to meet our potential audience.
Shows featuring K-pop megastarsBTSwill roll out this summer as part of a new programmingdeal.
He said over 90% of its users are of non-Korean descent.
Half are white or Latino/Hispanic, accounting for 31% and 27% of users respectively.
