But playbooks die hard.
We have shut down production.
In response to the WGAs very strong words, the AMPTP later Thursday took a qualified stance.

WGA, AMPTPGetty
The WGA Bargaining Committees rhetoric is unfortunate.
This strike has hurt thousands of people in this industry, and we take that very seriously.
Our only playbook is getting people back to work.

SAG-AFTRA joined us 21 days ago.
Because when the companies came back to the table they werent serious about addressing the WGAs proposals.
They called Guild leadership out-of-touch.
They waged a relentless campaign through the media and surrogates to spread dissent.We wont prejudge whats to come.
But playbooks die hard.
So far, the companies have wasted months on their same failed strategy.
We have shut down production.
Get us to throw away the power we have collectively accumulated and make us accept a bad deal.
It is all part of the playbook.
We have struck to make writing a viable profession for all of us, now and in the future.