Also excluded are incidental uses.

To be clear: Those depictions did not require the consent of their heirs, Sheffner said.

Studios also want to limit the digital replication right to living individuals.

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SAG-AFTRA’s Duncan Crabtree-Ireland and the MPA’s Ben Sheffner at Tuesday’s hearing.Photo by Shannon Finney/Getty Images for RIAA

That rationale that does not exist for those who are dead.

How the proposed bill addresses post mortem rights is one area of sharp disagreement between studios and artists groups.

Its a personal right.

SAG-AFTRA National Executive Director Duncan Crabtree-Ireland at the 31st Screen Actors Guild Awards in February 2025

And its something that has real value.

He also said that the right shouldnt be limited to 70 years, but exist in perpetuity.

This is about a persons legacy, he said.

To the contrary, courts apply balancing tests to determine which rights will prevail.

Like other AI proposals, its unclear when, or if, it will advance.