Its a meaningful step forwards from where we are.
Greenbird and STV Studios have actively preserved their distribution neutral status in the past few years, said Pitts.
Theres an advantage of having the best individual shows with different people rather than having one partner.
Ray Mickshaw/FOX
Pitts was broadly bullish about advertising.
But advertising is very resilient.
The Covid case study shows us how quickly it bounces back after shocks.
STV
People predicted it would take several years to recover after the pandemic but that happened in 2021.
The overall amount of ad revenue for Q1 2023 compared with 2019 was higher.
TV advertising is resilient but people are cautious at the moment.
When it comes to demand for content, weve seen commissioners being more cautious, said Pitts.
That is cyclical and the demand will come back strongly.
Our job is to double-check we have the most impressive connection of creatives to take advantage.
