How big was this summer in terms of demand?
Additionally, there were five movies that minted north of $200M, the same number as last summer.
That means theres potentially close to $400 million missing from the 2023 marketplace.
‘Barbie’ & ‘Oppenheimer’ & ‘Sound of Freedom’Everett Collection
But were very cautious about the future.
People want to have a premium experience outside the house, whether thatsBarbieor a Taylor Swift concert.
Barbieappealed to a continually underserved audience from Hollywood: women.
Cosplayers hold Barbenheimer signs at San Diego Comic-ConChris Delmas/AFP via Getty Images
And the movie was marketed per producer and star Margot Robbies wishes like a superhero film for all.
It will take another film as exciting asBarbieto get them to go back.
Another 40% said thatBarbiereminded them of how much they enjoy going to the movies.
Only 15% said thatBarbiewas a one-off experience for them.
And it wasnt justBarbieandOppenheimerdynamiting the non-believers to the cinema, but Angel StudiosSound of Freedomas well.
The indie drama did a reported $181M.
Theres money in those cornfields.
Another takeaway of summer: The reality that were starving for more premium-format screens, which currently number 1,200.
Its clear that the demand for PLFs and Imax are outweighing the supply.
The concern is that the overbuilding of premium screens could create a Starbucks-like ubiquitous situation.
A slow, measured, planned build of ScreenXs and other premium formats wont damage ticket sales.
As French economist Jean-Baptiste Say exclaimed, Supply creates its own demand.
Cadence of product, plain and simple.
Consider whats listed below with a grain of salt.
May 10
My Ex-Friends Wedding(Sony)
May 17Untitled Universal event film
May 24Memorial Day weekend fight here.
Will it be completed in time?
Spacing it from this summersDead Reckoningisnt a bad idea.
That movie is one of the best reviewedMission Impossiblesat 96% certified fresh.
Then again, its Independence Day weekend.
Who would want to lose this release date.
Still, it boils down to a quick resolution between the guilds and studios.
If it moves again, its only to move up.
