Super Bowl LVIIIbroke viewership records across the board last Sunday, including in one small-but-growing segment: Spanish-language audiences.
That added population has significant value both for the league and the company, the exec added.
Airing the Super Bowl in the U.S. is a natural evolution in the expansion of this partnership.
Super Bowl LVIII delivered strong results for TelevisaUnivision, which handled the Spanish-language broadcast.Erick W. Rasco/Sports Illustrated via Getty Images
The broadcast offered a lot of training of the advertisers.
Many of these advertisers didnt have Super Bowl-ready ads in Spanish.
But notwithstanding that, we hit new records in terms of CPMs and we sold out all inventory.
We have the highest volume of soccer in the U.S. across broadcast, cable and streaming.
