Streaming services a burgeoning category will feature plugs byWill Ferrell, Natasha Lyonne and Sylvester Stallone.

There will be reboots.

Bryan Cranston and Aaron Paul reteam as theirBreaking Badcharactersto plug Popcorners.

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State Farm Stadium in Glendale, AZ, site of Super Bowl LVIILance King/Getty Images

(NBCU, Paramount and Fox have been in a three-way rotation for the Big Game.)

Now, its pretty much A-listers across the board.

As to the effectiveness of mobilizing big names, he added: Its proven to work.

Super Bowl Movie Trailers

You just need those celebrities that people want to talk about.

It could create itself, he muses, resembling a more nattily clad and less-stoned Jeff Spicoli.

extended cut of this spot, which features more canned laughter than a Mr. Ed marathon.

But seriously … is it believable that any of these pitchpeople are packing a Pixel?!

Is it possible the show went off the air for good nearly a full decade ago?!

Rakuten: Alicia Silverstone

Extending the game-day trend of film homage, Silverstones Cher character is back.

T-Mobile: Bradley Cooper

Stars and their moms: Theyre just like us … and our moms.

Hellmans Mayonnaise: Jon Hamm, Brie Larson, Pete Davidson

All those millions for a punny sandwich joke … Dunkin Donuts: Jennifer Lopez and Ben Affleck

Bennifer take over an actual Dunkin.

Thats the setup for this disarming 30 seconds, featuring supposedly unscripted reactions at the drive-thru.

(Is it possible that30 yearshave passed since the release of that pulpy Renny Harlin actioner?!)