UPDATED with latest:With this yearsSuper Bowllikely to drawover 100 million sets of eyeballs, advertisers not being shy about buying ads, even at a record $7 million per 30-second spot.

The major big-ticket spots out before, during and after the Kansas City Chiefs overtime victory over the San Francisco 49ers on Sunday in Las Vegas ran the the celeb gauntlet from the likes of Beyonce in a big Verizon ad and Ben Affleck, Matt Damon, Tom Brady and JLo promoting Bostons own Dunkin Donuts to Jennifer Aniston, Tom Brady, Jenna Ortega, Chris Pratt (as the Pringles guy), Addison Rae, Ben Affleck, Jelly Roll, Judge Judy, Ice Spice, Lionel Messi, Jason Momoa, Kate McKinnon, Vince Vaughn, Quinta Brunson, Wayne Gretzky, Christopher Walken and more.

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As Deadlines Anthony DAlessandroreported, we also saw commercials for big-ticket movie releases such asDeadpool 3,Wicked: Part One,Twistersamong others.

(L-R) Ryan Reynolds, Jenna Ortega, Beyoncé, Mr. T and Jennifer Aniston

(L-R) Ryan Reynolds, Jenna Ortega, Beyoncé, Mr. T and Jennifer AnistonParamount Pictures / Frito-Lay / Verizon / Skechers / Uber

More 30-second spots came from previously released looks atInside Out 2, Kingdom of the Planet of the Apes, The Quiet One: Part 2,Monkey Manand more.

Watch on Deadline

Here are the biggie Super Bowl ads that ran during Sundays coverage:

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