That kicksTransformers: Revenge of the Fallens $200M Wednesday-Sunday opening to second place among 5-day U.S./Canada records.

Audiences of all ages and backgrounds have flocked to theatres to revel in this extraordinary big-screen celebration.

3D drove 15% of the gross.

‘Super Mario Bros’ clocks a record box office opening for animated movie at $377M WW, and record US 5-day opening of $204M.

Universal/Everett

That figure includes the $16.6M stateside record for the pic at 403 auditoriums.

That provides a lot of hope for other distributors with similar fare.

Saturday for the Ben Affleck-Matt Damon-Viola Davis-Chris Tucker-Jason Bateman movie is $5.8M, +16% over Friday.

Article image

AIR, courtesy Everett Collection

This is the first time a streamer has stepped up and released a film globally theatrically.

By far, the biggest factor working in favor ofAiris its release date.

There were two premieres forAir: SXSWs surprise closing night and LA with stars showing up to all three.

The trailer also ran onCreed IIIandJohn Wick: Chapter 4.

Early Saturday, the CMO of the No.

)Paint(IFC) 819 theaters, Fri $293K, 3-day$750K/Wk 1

10.

This is even after a $55M Friday, and a still projected $137M 3-day.

Worldwide, its also the biggest opening for a movie based on a video game afterWarcrafts $210M.

Stateside for a video game,Super Mario BrossquashesSonic the Hedgehog2s 3-day of $72.1M.

Biggest domestic opening ever for Illumination, bestingMinions 3-day of $115.7M andDespicable Me 2s 5-day of $143M.

Kids under 12 loved it as well at 94% positive and 64% recommend.

I smell a sequel being announced at CinemaCon, duh.

Imax and PLF are driving 27% ofSuper Mario Brosticket sales so far.

This is at the top of projections.

Many expect this Ben Affleck-Matt Damon reteam to leg out to bigger numbers in the spring.

Movie leaned 67% women, 42% between 18-34, with 45-54 really showing up at 55%.

Theatrical is regaining its pre-pandemic footing.

)Paint(IFC) 819 theaters, Fri $293K, 3-day$826K/Wk 1

10.

AmazonsAiralso looks to come in at the high end with$18.7Mfor the five-day holiday frame.

People DO go to the movies.

They dont just watch movies at home.

More updates as they come.

Two-day cume is$58.2M.

Other chatter comparesMariotoThe Incredibles, Minions, Lego BatmanandSecret Life of Pets.

Seriously, theres no such thing as a coincidence when it comes to these clever stunts.

Amazon/Artists Equity/Skydance Sports/MandalaysAircame in at$2.4Mfor Thursday, -26% from Wednesday.

still on track for a$16M5-day.

The expectation is that today will be $4M, +65% from Thursday.

Amazon/Artists Equity/Skydance Sports/MandalaysAiris still on track for a$2.5MThursday and$16Mfive-day total.

Its also close to $6M higher than what we were seeing Wednesday.

The question this morning is whether this movie is front-loaded or not.

Today, theres 35% K-12 schools on spring break, with another 10% colleges off.

That rises to 80% K-12 off for Good Friday, and 31% colleges on break.

Both critics and audiences are inhalingAir, respectively, at 97% certified fresh and 98%.

Neither Amazon nor Universal held previews yesterday due to discount Tuesdays.

They both wanted pure bread today.

How isDungeons and Dragons: Honor Among Thievesholding up?