The report found that premium VOD engagement and subscriptions in Taiwan were up 6% quarter-on-quarter in Q3 2023, with the premium VOD category capturing 20% of total time spent on online video.
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Local players include MyVideo and FriDay each with 9% market share, Hami Video with 7% and iQiyi Taiwan, the local arm of the mainland Chinese streamer, with 6%.
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However, YouTube maintains leadership of the online video market overall with 67% of total online video viewership, though share was down 3 points as TikTok (12% of viewership) gained traction in the market.
Overall, Asian content categories, particularly Chinese and Korean dramas, dominate demand, capturing 85% of premium VOD viewership in Q3 2023.
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