The contestant who takes over the entire floor wins a large cash prize.

We are honored to work with the world leader in formats.

What were the main challenges?

The Flood Ukraine

Talpa/Novy Channel

The production ofThe Floorin the Netherlands offers a safe environment for both contestants and the Ukrainian production team.

So we can say that we traveled to work for more than 40 hours.

But here we did not have this opportunity to the fullest.

WGA West building in Hollywood

However, the team did a great job, with 100 amazing contestants.

How do you all reflect on the significance of the production?

We greatly appreciate Talpa Studios steadfast support.

Their talent in combining entertainment with the poignant journeys of Ukrainian refugees is commendable.

The project is multifaceted.

There is a strong motivation to inspire, entertain and offer people distraction who will watch the show.

Maarten Meijs:Unscripted entertainment is all about great storytelling and giving people a voice.

Strong concepts, such asThe Floorwith a captivating gameplay, are universal and understood across different countries and cultures.

We were all moved and decided to contribute by doing what we know best: making great entertainment programs.

We hope it will offer them a welcome reprieve from the circumstances in their country.