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Global marketing is figured at $55M.
No bother, but Beyonce was never expected to have the same impact as Swift.
Its definitely a new side business for AMC, with the worlds No.

1 theater chain tapping Fandango vetStephanie Terifayas VP Distribution recently to engage the music industry.
Aron also told us, Were talking to other world-class [performing] artists about having more concert films.
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