Telly says it is bringing to market the first dual-screen smart TV.
The bottom screen can also go dark, for example when a movie is playing on the bigger screen.
TVs have become a commodity, Pozin said.

Telly, a new dual-screen smart-TVCourtesy
When a category becomes a commodity, what happens?
Its a race to the bottom on price.
Theres very little margin to be made on the hardware.

Over time, he went on, smart TVs became drastically under-powered.
Theyre the largest screen in our home, but they are as dumb as an ATM machine.
Instead of setting out to make a bargain-priced TV, Telly has targeted the higher end of the market.
After the rollout of the 55-inch set, larger sizes are expected to follow.
Tellys strategy differs from theirs in that it is not promoting its own streaming ecosystem.
Once-essential items like digital cameras, GPS devices and others were instantly made obsolete.
TV data firm Alphonso also was reported to be accessing viewers audio inputs without sufficient disclosure.
Everything is very transparent with our consumers, Pozin said of Telly.
We dont bury things in long terms-of-service agreements.
You know exactly what youre getting into.
Any cable or satellite TV input can be connected to Telly via its three HDMI ports.
The set ships with a 4K Android TV streaming stick.
Mark Douglas, CEO and founder of MNTN, sounded a similar note.