Lee was joined by musicians and other advocates at a signing ceremony at Roberts Western World in Nashville.

Essentially, the legislation would address the lack of a right of publicity law at the federal level.

The emergence of AI has raised concerns, and even alarm, over the proliferation of deepfakes.

Luke Bryan, Representative William Lamberth and Governor Bill Lee at the signing of the ELVIS Act on Thursday.

Luke Bryan, Representative William Lamberth and Governor Bill Lee at the signing of the ELVIS Act on Thursday.Getty Images

It is wrong, plain and simple.

The Motion Picture Association, meanwhile, has expressed First Amendment concerns.

SAG-AFTRA National Executive Director Duncan Crabtree-Ireland at the 31st Screen Actors Guild Awards in February 2025