Are musicals dead on the big screen?
Absolutely not, they just need to be excellent.The Color Purplecost a reported $90M before P&A.
But yesterday was amazing.
From left: ‘Aquaman and the Lost Kingdom,’ ‘Wonka’ and ‘The Color Purple’Warner Bros Pictures
Regal Atlantic Station Atlanta, 2.
Marcus Country Club Hills Chicago, 3.
AMC Southlake Pavilion Atlanta, 4.
Warner Bros Pictures/Everett Collection
Malco Paradiso Cinema Grill Memphis, 5.
AMC Parkway Point Atlanta, 6.
AMC Hoffman Washington DC, 7.
Regal McDonough Atlanta, 8.
AMC Camp Creek Atlanta, 9.
Cinemark Egyptian Baltimore, and 10.
Boys in the Boatgets an A CinemaScore with an 86% positive on Comscore/Screen Engines PostTrak.
54% Female, 46% Male showed up with 29% of the audience between 18-34 years old.
Those over 35 were 66% with 38% of the audience over 55+.
That Mark Wahlberg-Michelle Williams thriller drama finaled at $25.1M.
However that movie cost less than Michael Manns here, $50M to $96M.
In PostTrak exits,Ferrarigot a 74% positive and 3 1/2 stars.
Forty-seven percent were between the ages of 18-34.
Only a 51% definite recommend.
)The Color Purple, 3,151 theaters, Mon$18.15M, Day 1
4.
)Anyone But You(Sony) 3,055 theaters, Fri $3.4M, Sat.
$1.77M Sun $755K Mon $2M 3-day$6M, 4-day$8M, Wk 1
6.
)The Boys in the Boat(AMZ MGM) 2,557 theaters Mon$5.7M,Day 1
9.
Both pics tickets sales from yesterday will be rolled into todays.
Its also higher than80 for Bradys $1.27M previews.
Ferraris previews include $431K from yesterday plus another $225K in early access screenings.
At this time of year, I wouldnt bet against an animated film just yet.
Parents need a place to take sugar-rush kids.
)Anyone But You(Sony) 3,055 theaters, Fri $3.4M, Sat.
$1.77M Sun $755K 3-day$5.9M, 4-day$8M, Wk 1
5.
This means most titles are coming in lower than expected.
On average, todays box office will drop -40% from Saturday.
But on Christmas Day, all pics on average will jump +112%.
Cume through EOD Monday looks to stand at$83.5M.
Again, these are all industry estimates as of this morning; not studio-reported.
It projects with around $147M for the 4-day weekend, +3% from a year ago.
It could actually go higher by Monday.
Theres a good chance we could hit the $9 billion everyone wants by the end of the year.
When was the last time we saw one studio put three movies out at the same time over Christmas?
I dont even think Disney has ever pulled that off.
Its an interesting maneuver for the cash-strapped Warner Bros Discovery, yet commendable.
Exhibition isnt shrugging it off they sure dont seeAquaman 2as a lump of coal on their end.
Rather than draw attention to one movie, Warners is telling circuits, We gave you three films.
What made this distribution strategy possible is that Disney didnt have a big movie, nor did Paramount.
Kids under 12 are better with it at 87% positive and a 62% must see right away.
Mostly guys showing up at 63%, with little more than half the audience between 18-24.
The largest demo is 25-34 year olds at 27%.
Numbers that any movie marketing and distribution exec dream of.
That said, not a lot of people are going.
Thank God for PLFs and Imax, which are driving 41% of the gross.
The studio has been leaning into the 3D of it all.
Women graded the originalAquamanwith an A- CinemaScore, a number that was equal to men.
Whats the difference this time around?
Less love story this time.
Why not another female romantic industry?
Who doesnt want a love triangle for the bare-chested fish man?
Migrationcontinues to be on track to do better than expected.
50/50 split male and females, with a little over half the audience between 18-34.
More than a third of the audience is between 7-17 years old.
Even play through the U.S., except for in the East.
Top theater right now is AMCs Thoroughbred in Tennessee, with close to $12K.
That would be on the high end of expectations.
Sony is seeing$9Mover four after a $3.4M Friday.
CinemaScore audiences liked it better thanAquaman 2with a B+.
The pic also has 4 stars on PostTrak.
The movie is playing evenly throughout most of the country, except the Southwest.
AMC Century City L.A. is the best theater as of right now, with $10K in the till.
Theres a big effort here by Sony to bring back the romantic comedy from its streaming prison.
A24sThe Iron Clawis the studios top CinemaScore ever with an A-.
Prior to that,Talk to Menabbed a B+.
PostTrak audiences love it at as well at 91%, and a 72% definite recommend.
The movie is quite strong in the South Central, followed by the East and West.
The AMC LSQ NY is the top-grossing cinema in the nation, with over $20K so far.
3-day is looking like$448Kand 4-day$606K.
Theater average on the 4-day will be $15K.
The Cord Jefferson- directed movie will continue to expand into January.
The movie is playing strong in San Francisco, Atlanta, DC, Toronto and Chicago.
2 spot with a projected$31Mover the Dec. 22-25 span.
Even so, its proper to see where ticket sales are in a week.
Holiday moviegoers may just want to check their brains at the door and savor this installment in 3D.
That social media count is -48% below Superhero social media norms per the analytics company.
IfAquaman 2hits $40M thats better than the results of other top 4-day openers during those years, i.e.
On another hand, its no massive draw likeStar Wars(we always knew that).
Migrations Friday and previews is looking like$6Mwith a 3-day of$13.2Min third.
No RT audience score yet.
Currently fourth is rather close between three titles.
Columbia PicturesAnyone But Youis seeing a$3MFriday,$6.1M3-day and$8.5M4-day.
No RT audience score yet.
Previews started at 3PM forAquaman 2whileMigrationstarted at 2PM.
Comscore says that 43% K-12 schools were on break and 90% colleges out yesterday.
Those numbers rise respectively to 66%/93% today before going to 100% next week.
The notion is that the Timothee Chalamet movie will ease to $20M+ over the four days.
However, the James Wan directed sequel isnt expected to have the same momentum.
Granted, the latter is girl-leaning and the Illumination title is more boys at 60%.
The movie is expected to do between $7M-$10M over 4-days.
Meanwhile, A24sThe Iron Clawat 2,100 theaters posted$670Kfrom previews that started at 4PM.
That movie is expected do in the high single digits over the 4-day holiday.
Yash Raj FilmsDunkiopened yesterday to an estimated$871Kat 686 locations.
