Theres a saying of Churchill that I like: Success is never final, failure is never fatal.
Its the courage to continue that counts.
But sadly, which is more problematic, we didnt perform as well with the under-50 demographic.
Dimitri Rassam attends ‘The Count of Monte Cristo’ photocall in CannesGetty Images
Thats more of an existential challenge for French cinema.
We ended up being in between.
This is new territory in that very large French movies are not released in the summer, explains Rassam.
As I mentioned we wanted to get that younger demographic interested.
On the international distribution front, Rassam reveals the production has devised a hybrid strategy following conversations with buyers.
The idea was given to us by Nordisk, the Scandinavian distributor of the films.
We did it during post-production for the Musketeer films, and factored it in from the get-go onMonte Cristo.
We realized that we needed to be agnostic when it came to reaching audiences outside of France.
He adds that there was no push-back from the directors because the original feature-length cuts remain untouched.
The feature, whichbegan shooting in Morocco on May 20, is anotherjoint production with Pathe.
On the basis of his experiences with the Dumas adaptations, Rassam is contemplating a move into English-language productions.
The answer is perception and installing a new perception takes time.
I think its our responsibility to look at the market…
So we can either decide to figure out new ways of reaching them.
Or you might add in terms of viability.
