Brad Schwartz, President of Entertainment atThe CW, has ambitious goals.
This, after all, is the man credited with helpingSchitts Creekbecome an Emmy-winning smash.
Were the underdogs competing against Titans.
All American, Walker, All American: Homecoming, Wild Cards, Brad SchwartzEverett Collection / The CW
He highlighted the fact thatFox recently orderedMurder In A Small Town, its first scripted international co-production.
The CWs biggest hitAll Americanreturns for its sixth season on April 1.
As such, it has leaned hard on its neighbors to the north.
Schwartz has already begun conversations around a renewal.
Thats a nice success for us.
Schwartz said that this was a problem with marketing rather than the quality of the show.
It now has around four comedies in development.
However, Schwartz doesnt expect to go down the pilot route.
He also knows what the rest of 2024 already looks like.
We have this entire calendar year scheduled.
We have no more shelf space for anything, he said.
When everybody else says [development] is year-round, its not really year around.
Maybe just because of my background coming from cable, we are certainly year-round.
There is no cycle to our development.
Those shows still exist and shows likeThe Librariansare going lean into that audience.
But to be a big broadcast brand, we had to expand and do more than just that.
But what is NBCs brand?
What is CBS brand?
What is ABCs brand?
What is Foxs brand?, he added.
If youre in the broadcast business, youre going after the widest audience possible.
Sports is one of the ways that it is trying to achieve this.
It was some validation of the value of the franchise there.
The ratings on NXT have continued to grow as we watch them before they come to the online grid.
So, I think on that level, great.
He added that given Netflix is so ubiquitous in the U.S., the streamers promotion could help The CW.
Distribution is also part of the conversation.
