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Our affiliates were 100% for it, Sook said.
And that was despite the CBS-owned CWs not taking it because of their relationship with the PGA.
He said the response from affiliates was essentially, Are you kidding?
Dustin Johnson at a LIV Golf event near Tulsa, OKIan Maule/Getty Images
Give it to me.'
Stations joined previously scheduled infomercials or syndicated sitcoms.
But usage of the app on Sunday was up 340%, so life wasnt all bad.
At the local level, this is selling like gangbusters, Sook said.
Car dealers are not deeply involved in national or international geopolitical conversations.
They want to move product.
This is live sports.
On the web link side, sales have improved every tournament since LIVs March debut, Sook said.
Thats really what the CW is all about from this point forward, steady growth.
Right Now given the serendipitous circumstances.
Even so, he added, it didnt drop in our lap, he said.
They were willing to take a chance with us.
We were willing to take a chance with them.
I think both parties are pleased.
