3-day projections just kept losing speed for this Andy Muschietti-directed movie.

They need to make as much money as they can, and thats through windows.

Already, San Diego Comic-Con is in check with the unavailability of TV series creators.

The Flash

Ezra Miller as The FlashWarner Bros.

But a majority of the cast werent available for 360-degrees press, we hear.

Know that late night shows going dark during the WGA Strike also compounded Warners woes here.

Where was Ben Affleck?

WGA West building in Hollywood

What about the whole multi-universe stuff and bringing back Michael Keatons Batman?

However, youll notice heading into the weekend that Warner Bros. DC didnt announceFlash 2with filmmaker Andy Muschietti.

No one is blaming Warners for tying their shoes together and falling down here.

To get the word out, Warners spent big on trailers.

Thats more in iSpot metrics than what Disney spent onGuardians of the Galaxy Vol.

The Flashplayed best in the South Central and West.

4-day eyed at$33.3Mat 4,035 theaters.

The entire concept has been hard to win kids and families.

You knew this was going to be bad when we heard about all those layoffs.

Who knew we would be living in an era where Illumination would trump Pixar in grosses?

Pixar and Disney Animation are indeed still looking to fill the creative hole left behind after John Lasseters exit.

Nonetheless,Elementalgets an A CinemaScore plus good PostTrak exits of 85% positive and 68% recommend.

Kids under 12 liked it at 92% positive, 62% recommend.

We knew it was always mom-leaning, with 63% women showing up and 66% between 18-34.

LionsgatesThe Blackeningdid$2.5Mon Friday for what will be$6Mover 3-days in 6th place at 1,775 theaters.

Good news for arthouse in L.A.

Chart as of Sunday AM

1.

)Guardians of the Galaxy Vol.