The company that owns IP rights to theLord of the Ringsfranchise is dividing its business.

Shareholders representing more than 50% of the capital and votes are supporting the plan.

The company owns or controls 9,003 franchises in areas such as comics and gaming.

The Lord of the Rings: The Return of the King

The Lord of the Rings: The Return of the KingNew Line/courtesy Everett Collection

Operating group CEOs at several labels will report to him, starting today.

Further moves will see Rogers, Stephane Carville and Anton Westbergh appointed to the executive management of Embracer Group.

Season 2 is due to launch this year.

Jamie Campbell Bower, ‘Lord of the Rings- Rings of Power,’ Eddie Marsan

Read an open letter from Embracer Group CEO Wingefors here.

Today is clearly a day when we take a bigger step.

I am so excited to imagine what the coming decades will bring.

I am convinced that the best is still ahead of us.

Rather than imposing conformity on thriving businesses, we should foster an environment that amplifies existing success.

I am confident that this will be easier with three distinct winning formulas in specific market segments.

Asmodee is the leading developer, publisher, and distributor of tabletop games on the planet.

Coffee Stain & Friends will become the leading and most innovative developer of community-driven games for PC/Console and Mobile.

This will not change.

I today also communicate my intention to form a new long-term ownership structure.

I intend to remain a long-term, active, committed and supportive owner of all three entities.

There is not one way to do business, but some business models are more similar than others.

The same goes for businesspeople.

The ambitions may be similar, but the approach differs.

There is significant untapped potential within the group, which I am confident the new structure will unleash.

I would especially like to thank all employees standing with us in the past challenges.

Today marks the first day of the new journey, lets join it together and create the future.

This is the start of a new chapter.