Comscore/Screen Engine PostTrak exits are worse at 3 1/2 stars and a 73% positive.
By all accounts and by all sources, its a disastrous result for a $200M Marvel Studios movie.
Just sit down, Ill explain in a bit.
Brie Larson in ‘The Marvels’Marvel / Walt Disney Studios
As we mentioned earlier, theres a maelstrom of reasons whyThe Marvelsdidnt work.
Also,Guardians of the Galaxy Vol.
Excellent superhero movies sell, and there was no pulse onTheMarvelsgoing back to San Diego Comic-Con.
‘Five Nights at Freddys’ now up to $127.2M in third weekend at box office.Universal Pictures
Why miss out on that opportunity before the 150K who still attended?
Its as though Disney knew this whipped-cream sequel was a dud and cut their losses.
No,The Marvelsmeltdown isnt about superhero fatigue.
They can approachEchoas though its a one-off series.
Its clearly better for business.
And I think thats exactly what happened.
We lost some focus.
Hopefully, absence will make fans hearts grow fonder.
Yes, we all say to make superhero movies lighter and not darker.
But the whole actors strike of it all, right?
Surely, theres something else going on.
Biggest demo was 25-34 at 33%.
1 venue, with close to $131K through Saturday night.
- And as far as the wholeKillers of the Flower Moongetting a pass at the box office B.S.
Wake up to the fact that Apple and Disneys goals couldnt be more separate.
Two very different businesses.
At the end of the day, its not Apples goal to make money in the theatrical business.
They dont care about profit in TV and motion pictures.
However, all streaming services associated with the majors are still losing money.
This compared to the fact that Disney institutional shareholders demand short-term profitably from their OTT service and content.
Could Disney have opened three-hourOppenheimerabout a WW II physicist to $82.4M right before an actors strike?
Movies like that are out of the Mouse Houses wheelhouse.
Sundays reported figures:
1.
This bests previous openings by female Black directors, i.e.
Ava DuVernays A Wrinkle in Time ($33M) and DaCostas ownCandyman($22M).
Enough said about what works and doesnt work at the box office.
On another hand, the movie cost a net $6M before P&A.
Wait a second what aboutHoward the Duck,which debuted to $5M in 1986?
There have been others outside Disneys MCU, i.e.
ComparingThe Marvelsto those movies, its not the lowest ever for a feature Marvel adaptation.
Hopefully, the last-minute stunting with stars back to work after the actors strike helps.
Disney called the night at $6.6M for showtimes that began at 3PM yesterday.
Advance ticket sales of $5M indicatedThe Marvelswas flying intoThe Flashs territory opening wise.
However,The Flashs preview figure was higher at $9.7M off showtimes that began at 3PM Thursday.
That latter demo gave the best recommendation grades of any demo at 61%.
The pic is set to arrive in the low single digits.
