Heres something we dont see often: opening projections plummeting for aMarvel Studiosmovie.
Its latest sequel to 2019sCaptain Marvel,The Marvels,which is also an extension of theDisney+ seriesWandaVisionandMs.
Marvel,has seen its weekend forecast collapsefrom $75M-$80M three weeks agoto around $60M stateside.
(L-R): Brie Larson as Captain Marvel/Carol Danvers and Iman Vellani as Ms. Marvel/Kamala Khan in Marvel Studios' THE MARVELS. Photo by Laura Radford. © 2023 MARVEL.
Some tracking services, such as Quorum, have lowered their estimates to $50M+.The Marvelsopens this Friday.
Were cautious that international could come in lower.
The Marvelssees the team-up of Brie Larsons Carol Danvers,Ms.
‘Eternals’Disney/Marvel
But, at the same time, there wasnt any outdoor signage for this movie at San Diego Comic-Con.
So how to tell the core fanbase this an event?
The Marvelsbegins its overseas rollout on Wednesday in such majors as France, Germany, Italy and Korea.
So, through Friday, the movie will be playing in all markets across the world.
The sequel currently leads presales for the weekend in China, but hopes should be tempered.
We see China opening to $15M+, or thereabouts.
Target demo is faith-based, no doubt.
