Pushing into America is a big thing for us, Sofos told Deadline.
That has been a bit of a calling card for us in America.
The industry looks completely different now, he added.
L to R: Dino Sofos (Persephonica CEO), Ed Balls (presenter), George Osborne (presenter), Ellie Clifford (Persephonica Executive Producer)Persephonica
When we launched, streamers and media organizations were paying huge fees to talent and that has completely disappeared.
Even advances dont really exist anymore.
Reparationspodcast
Persephonica is working on a podcast about slavery reparations, its first limited series.
Laura Trevelyan and Clive Lewis. Image: David Levenson / Peter Summers for Getty Image
We will have to see where this all goes, added Sofos.
It would be rare for us to say Here are six episodes, bye.
We are constantly thinking about always on shows or recurring series.
Talent will setPolitical Currencyapart from its competitors, Sofos said.
I think there is a big gap in the podcast market for politics meets economics, he added.
Listeners will be able to hear from people whove made decisions about finances that are still having repercussions today.
We will not shy away from those conversations.
In time, Sofos wants the majority of Persephonicas podcasts to be produced from outside the capital.
Levelling up the audio industry is a primay focus for us.
We want to break ground there.
