Of those 17 airings, seven of them appeared either on a live game or on the NFL connection.
(AMC steadfastly has declined to discuss its approach to marketing, as has Swifts team.)
With hundreds of millions of social media followers, Swift has mastered the art of mobilizing her base.
Taylor Swift performing during an Eras Tour stop in Mexico CityHector Vivas/TAS23/Getty Images for TAS Rights Management
She doesnt need the NFL, one studio veteran told Deadline.
This movie is a celebration for them.
Even more absurd is the theory that Swift concocted the romance strictly as a way of selling movie tickets.
It is also a fraction of the overall financial Taylorverse.
Earned media and social, meanwhile, are doing an astounding amount of lifting.
It also ran nine times during college football games as well as during a Major League Baseball playoff telecast.
That male audience is at the margins for Taylor, a marketer told Deadline.
They were never going to be the ones driving this movie.
