Festival CEO,Cameron Bailey, told Deadline he wants to see industry attendance more than double.
We have plans to grow from about 5,000 industry delegates to over 12,000 in the next few years.
Theres a real gap and opportunity to have this official market.
Cameron Bailey and Anita Lee spoke to Deadline about the new Toronto marketEmma McIntyre/Getty
Torontos industry program and talent labs will come under the umbrella of the new market.
Organizers are also interested in creating an IP market and a works in progress showcase.
Its a complex reality, Bailey said.
This funding from the Federal Government is to support the expansion of the market activities specifically.
Those conversations are going very well.
I am very optimistic in terms of where we will be.
