I think that is a question mark, said one analyst.

I have no idea how that is going to play out.

Who knows which way Prudence or Elizabeth will go, said another analyst.

Lachlan Murdoch, Rupert murdoch

Lachlan Murdoch, Rupert MurdochGetty/Fox Corp.

They could put the company up for auction.

The bigger the company, the tougher it is to sell.

Meanwhile, Lachlan has a company to run.

WGA West building in Hollywood

He acquired Tubi, which is powering ahead, approaching $1 billion in revenue.

He kept the company relatively debt free and nicely cash rich while bigger rivals piled up losses in streaming.

And he didnt spook analysts and investors with expensive acquisitions after Fox became a standalone company in 2019.

Departing former chief legal officer and longtime Murdoch confidante Viet Dinh took the fall for that.

A second lawsuit by Smartmatic seeking $2.7 billion in damages still looms.

Separately, shareholders have sued the board for negligence.

The purchase saddled Disney with a heavy debt load it still carries.

Fox also held on to valuable real estate in the Fox studio lot in Century City.

We dont have scale, Murdoch said several times, according to Iger.

The only company that has scale is you.

It has even less scale now, with the media landscape shifting rapidly and dominated by giants.

As for Ruperts timing, the announcement although not unusual for a 92-year old was still unexpected.

a few observers and insiders suggested he wanted to go out on top.

Some mentioned the late Sumner Redstone.

Murdoch hasnt participated in conference calls in years.

Maybe he said, Look what happened to Sumner.