They were up a hair in after-market trading.

The rebrand, fromHBO Maxto Max,has been out there.

Programming highlights includedaGame of ThronesprequelandHarry PotterTV series.

WGA West building in Hollywood

Discovery and Warner Mediamerged a year ago.

The combined company carries a massive debt load and got off to a rocky start with the Street.

Sentiment started to turn slightly this year as it cuts costs, streamlined programming and focused on deleveraging.

Now, its blending HBO Max and Discovery+, with the combined offering to launch May 23.

We want to share those stories with the broadest audience possible.

HBO and Max content chief Casey Bloys said HBO is not changing course at all.

Media stocks generally were weak today.

Comcast and Netflix eased 2%, Disney dipped 2.5% and Paramount Global 3%.

The DJIA ended off by 0.11% and the Nasdaq by 0.85%.

Broader economic forces have been buffeting stocks.

New data Wednesday morning showed inflation for March remains high, though cooler.

Minutes from the Feds March meeting showed staffers feared a recession later this year.