Discovery international exec Jamie Cooke said during his keynote at the ongoing NEM Dubrovnik event in Croatia.
Cooke is Group SVP and GM for CEE, North Africa and Turkey at WBD.
His NEM interview, moderated by Deadline, was titledThe Streaming War Isnt Over.
NEM Dubrovnik, 2024NEM
He was quizzed on whether, per that wording, conflict is ongoing between SVODs.
I think that phase of the war is over.
But I think its a necessity, and more so for the consumer.
If you need seven subscriptions to find what you want, that feels really clunky.
Max is in 65 markets globally and 25 in Europe, including Poland where it has just gone live.
There is definitely a role for local content.
I think that what I would look for is content that can travel.
