VideoAmp will look to commingle set-top box and smart TV data for help ad buyers and planners.
Speaking with Wall Street analysts on an August 2021 earnings call, the exec didnt mince words.
Unfortunately, Nielsen is a whiff.
Warner Bros. Discovery CEO David ZaslavKevin Mazur/Getty Images for Warner Bros. Discovery
And its just massively disappointing that Nielsen cant get its act together, he said.
We have lost money.
Everyone has lost money.
Youre dealing with a very antiquated delivery system.
Weve all learned how to get along with it.
We do it by augmenting with our own data.
But recently, theyve just been wrong.
Its one thing if you have an antiquated system and then you augment it.
But the antiquated system itself is unreliable.
In a press release, WBD and VideoAmp said their agreement is born out of growing unrest.
Traditional media measurement has not kept pace with how consumers are engaging with streaming and linear content.
