Sports and music representation powerhouseWassermanhas finalized its acquisition ofBrillstein Entertainment Partners, the venerable Hollywoodmanagementand production company.
Terms were not disclosed.Deadline exclusively revealed the acquisition talks back in February.
Wasserman chairman and CEOCasey Wassermanand Brillstein co-CEOs Cynthia Pett andJon Liebmanmade the announcement.
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It accomplishes two really important things, Wasserman told Deadline.
Not just Jon, Cynthia and Marc, but a really deep team of people.
Usually, building and selling a management company and agency allows the principals to cash out.
What I most like about it, theyre in the representation business, Liebman said.
Or, I dont get involved in endorsements because I dont know that area.
When youre a manager, you have to serve the whole client.
Thats gotten more complex.
We need to have that capability.
We have it but with Wasserman were going to be able to do that on steroids.
Liebman also believes that the connotation of the names here is meaningful.
He would partner with Brad Grey, responsible for iconic series likeThe Sopranos.
It wasnt really about staying away, Wasserman said.
