We see it every single day that this content is working.
But we want, we need to, and we will launch Max in these three markets.
These are three of the most important markets outside of the U.S.
Gerhard ZeilerRichard Kendal/RTS
There is no reason we should not do that.
Why should we disadvantage ourselves by not launching Max?
he asked during a Q&A at the MoffettNathanson media conference in New York.
The latest deal with Comcast-owned Sky was inked in 2019.
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How and when its too early to say.
There are a lot of discussions going on.
We have time, he said.
He said he doesnt mean we wont have a relationship with Sky if they want.
You cant be successful in streaming if you are not global, he said.
WBD has a quite large presence in free-to-air television in Europe.
Zeiler said Max is currently in less than 50% of the addressable market of its rival streamers.
WBDs streaming revenue skews just 20% international.
It launched in Latin America and the Caribbean earlier this year.
Max itself was rebranded (from HBO Max) and relaunched in May of 2023.
