In the latest sign of difficulty forniche streaming, Warner Bros.
Discovery is shifting programming from itsMotorTrend+streamingservice onto Max and Discovery+ and will shut down the auto enthusiast subscription offering.
The moves come during the 75th anniversary year for MotorTrend.
Top Gear AmericaMotorTrend Group
Under the JV, Discovery took a majority stake in TEN, including its magazine and digital operations.
Discovery+, a broader offering, would reach the market in 2020.
As companies look to save money and become more efficient, sub-scale services are being consolidated or unplugged altogether.
Even a wide-audience outlet like Discovery+ has faced significant challenges.
CEO David Zaslav subbed up the strategic rationale as, leave no sub behind.
Yet its future as a separate entity does not seem assured, based on industry and viewership trends.
The news about MotorTrend came on the same day WBD reported fourth-quarter earnings.
