Its not bad content but commercially its not right.
In the UK, Viaplay greenlit a high-profileRebusreboot that will no longer go ahead.
At present, scripted comprises almost one third (29%) and unscripted is at just 9%.
Lasse Hallström’s ‘Hilma’ for ViaplayJenny Drakenlind
Viaplay is now focusing its efforts on the Nordics, Netherlands, sports and international distribution.
Lindemann described the layoffs, which will impact around 450 people, as horrible but necessary.
The situation with redundancies is country dependent and Lindemann said we are following local rules and regulations.
Everything is in play, added Lindemann.
Lindemann flagged the cost-of-living crisis but also currency headwinds that have severly weakened the Swedish Krona against the dollar.
Pushed on whether Viaplay could shutter entirely, Lindemann defended the outfit.
We are strong storytellers and that is our strong USP, he added.
