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It was a super-collaborative effort.
The timing of theAsteroid Cityopening was so well synched, we thought lets just blow this thing out.
Landmark announced in Feb. that it was taking over AMCs Sunset 5 at 8000 W Sunset Boulevard.
Writer/director Wes Anderson on the set of Asteroid City in Spain.Focus Features
The chain will also be launching a loyalty program this summer.
Specialty exhibitors are clearly happy aboutAsteroid City.
The Angelika is offering a free movie-themed t-shirt Friday through Sunday to first 1,000 guests each day.
Social includes a big push with TikTok activations and a partnership with Instagram.
It grossed $46 million worldwide ($16 million U.S.).
The film had incredibly good word of mouth and a long run in theaters.
Other openings: There is not much else new in specialty this week.
With Micah Stock, Nick Mohammed, Happy Anderson and Mary Holland.
