Not to mention the lukewarm reviews (69% fresh on Rotten Tomatoes).
If one studio can pull this off with a dramatic feature, so can another.
Theres 3,000 miles between Los Angeles and New York City, and Hollywood should start making movies for them!
Sony’s ‘A Man Called Otto’Sony Pictures
one veteran producer screamed to me at a recent awards-season event.
All of these adult movies that are three hours long no ones going to them!
he cried.A Man Called Ottoclocks in at 2 hours and 6 minutes.
So how did Sony makeOttoclick?
The film psycho-graphically fit with the post-holiday kind-of-feeling.
Platform releases are essential to movies looking to create word-of-mouth, particularly in a crowded marketplace.
Ottois something of a classic Scrooge story with a message of hope and redemption.
He posted an image from the films Stockholm premiere on Instagram to his 9.4M followers, earning 50K clicks.
YouTube views for the movies trailers were at 34M, per RelishMix.
Ottos platform expansion to 600-plus runs, which notched a near-$7K theater average and a No.
The result only further proved Sonys theory that they had a movie for Middle America.
Says Greenstein, Everyone says adult dramas are dead in movie theaters.
Its kind of like the James Carville saying Its the economy, stupid.
Its the movies, stupid.
