The other way is to do what weve done here: To invest and acquire.
Both work depending on the context, but my theory is you have to do it in partnership.
I dont know if its the right strategy and well find out in a couple of years.
BluTV’s Deniz Sasmaz Oflaz, WBD’s Jamie Cooke and Turkish series Kiyma & Çekiç ve Gül: Bir Behzat Ç. HikayesiBluTV/WBD
Discovery had initially taken a 35% stake in 2021.
She said that having the investment of a big global media company behind the team will facilitate growth.
Turkish content makes a killing worldwide, added Oflaz.
BluTV
Less conservative, more edgy
BluTVs story is an intriguing one.
That was our primary group target, those who were already watching foreign content, she added.
Singled out was Discovery+ originalThe Book of Queer.
Were developing in this area as this is something were not seeing on Turkish TV.
Moving forwards, integration will be key.
So for WBD, 2024s objectives are quite clear.
The priority for this year is to integrate BluTV into the Warner world, said Cooke.
One of the reasons weve acquired Blu is we believe in the strategy.
The combination of content is a winning formula.
