Some of that had to do with Blume not finding the right creative partners in Hollywood.
Furthermore, her books didnt adhere to a three act structure thats prime for the screen.
Margarets prime demo this weekend were older Caucasian women.
(L-R) Rachel McAdams, Abby Ryder Fortson and Benny Safdie in ‘Are You There God? It’s Me, Margaret’Dana Hawley
Thats been a sluggish audience coming out of the pandemic.
Further complicatingMargaretsdraw was the pics heavy young female topics, i.e.
When have you ever heard an author say that?
Judy Blume and Kelly Fremon Craig attend “Are You There God It’s Me, Margaret” conversation and screening at The 92NY on April 24, 2023 in NYC, Getty.
Originally,Margaretwas to have a Sept. 16 theatrical release last year.
Hindsight being 20/20 with fewer films on the schedule then, wouldnt that have been prime?
Lionsgate pushedMargaretto the pre-summer weekend, the last frame of April this year.
The pic arrived on marquees 55 years after the first Cleary novelBeezus and Ramonawas published.
How much did it make?
So, how to fix a problem likeMargaret?
The terra firma of that alone will keepMargaretpopular in its downstream ancillaries.
However, Blumes seminal novel,Margaret,was worth a quality big screen treatment.
The pic will be lucky to hit $10M stateside.
I explained to the producerI already addressed that in last weeks column.
Point is, we need to give these avant-garde and high brow movies a chance.
every movie that Paul Thomas Anderson has made).
However, Amazon has the Byzantine financial shopping site model to rationalize such costs.
The industry needs more Amazon wide releases, and more streamers committing to long theatrical windows.
The studio has the movie on a healthy 53-day theatrical window.
At the end of the day, the movie was made to appease Blume fans for infinity.
