: IP and marketing machine alone dont propel a movie to great box office heights.
The movie also needs to be great.
wrote Roman in a letter dated June 22, 1993.
‘Super Mario Bros’ Takes over 7-Eleven in Monterrey, Mexico, the chain’s biggest store in the country.Universal
The pic opened to a 4-day of $8.5M domestic over Memorial Day weekend.
The answer lies in the advertising slogan chosen to sell the movie, This aint no game.
The filmSuper Mario Brotherswas precisely that It wasnt the game, wrote Roman.
‘The Super Mario Bros Movie‘Universal Pictures / Courtesy Everett Collection
Then there wasGuardians of the Galaxystar Chris Pratt in the title role of Mario.
However, that thankfully blew over for Universal/Illumination/Nintendo, and clearly did not impact the animated pics ticket sales.
Toad isnt a talking mushroom but a punk rocker.
Brooklyn plumbers Mario and Luigi (Bob Hoskins and John Leguziamo) ultimately rescue her from Koopa.
Miyamotos lack of involvement further exacerbated the pics failure.
To-date, the threeThe Super Mario Bros. Movietrailers have amassed more than 750+ million global views.
The campaign canvassed 118 markets and 35K-plus locations.
Website traffic has hit more than 35 million interactions and more than 1.6 million users globally.
March 10 has been Nintendos Mario Day since 2016 (Mar10 resembles the Mario name).
Thats when advance tickets went on sale for the movie.
There were in-game displays for the movie on such kids game sites as Roblox, Minecraft, and Fortnite.
Plumbing Van, and Mario Kart.
Shake Shack also promoted the partnership in their stores nationally.
The event had a lighting ceremony, lights and music, and an appearance of a Mario Kart.
The larger 7-Eleven program included in-store signage across all 1,875 7-Eleven stores in the country.
