And thats a good thing!
We love the momentum around womens sports in general but especially around the WNBA.
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Weve been partners with the NBA since their inaugural season, Durant noted.
From left, Arike Ogunbowale, Caitlin Clark, and Allisha Gray celebrate a basket at the WNBA All-Star Game in July 2024.Alex Slitz/Getty Images
Its no secret, and Jimmy mentioned the numbers and the growth, that womens sports are ascendant.
The WNBA is ascendant.
Disneys new agreement averages $2.6 billion a year.
When we sit down at the negotiating table with leagues, what we hear about is reach.
And thats music to our ears given the combined audience it can connect with across platforms, Pitaro said.
The great thing about this negotiation is that we were completely aligned in prioritizing digital and streaming …
Were running parallel paths here.
