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The Paul King-directed movies running global total is north of$151M.
The helmers top two titles currently arePaddington($282M) andPaddington 2($228M).
WonkaWarner Bros.
A 30-second spot ran after the floats debut with a broadcast moment recap on social.
The materials were amplified across the entire suite of WB/WBD and Roald Dahl partner pages.
On Food online grid, there was aWonka-themed holiday baking championship on Nov. 27.
Timothée Chalamet as host of ‘SNL’NBC
Bakers were inspired to create Unexpected Upside-Down Cakes inspired by Willy Wonka himself.
There was a minutes sneak peek of the movie and a 30 second spot that aired during Nov. 19-26.
That bit was boosted with a film promo and social @nba and @nbaontnt.
XBox created a custom edible controller and chocolate-themed console for giveaways.
There was also a movie sweepstakes which awarded five lucky winners a free gaming console.
This was in collaboration with Booking.com partner Highgate Hotels for stays at city-chic hotels, i.e.
Park Lane New York in New York City and Viceroy Santa Monica in Los Angeles.
Each hotel was transformed into sugary wonderlands inspired by the pic.
Salon Perfect is available exclusively at Walmart and China Glaze across most retailers nationwide.
Crumbl cookie chain unveiled Wonkas Wildly Wonderful Red Velvety Cookie.
They also held a sweepstakes tied to the movie.
Top theaters forWonkawere 1.
Megaplex Jordan Commons Salt Lake City, 2.
AMC Lincoln Square New York, 3.
AMC Empire New York, 4.
AMC Disney Springs Orlando, 5.
AMC Grove Los Angeles, 6.
AMC Century City Los Angeles, 7.
AMC Burbank, 8.
Harkins Estrella Falls Phoenix, 9.
Megaplex Geneva Salt Lake City, and 10.
SIFF Cinema Downtown Seattle.
The latter rang up $3.3M forWonka.
Sunday studio reported estimates:
1.
Pic expands throughout the holiday season going full on wide in January.
Some industry estimates haveWonkareaching a $40M opening.
Dive deep intoWonkademos and you find that many are sweet on the film.
Look for a pop on the pic during the Christmas and New Years Eve periods.
This Timothee Chalamet movie is skewing female, at 54%, which isnt a surprise.
Top-grossing theater in the nation?
No CinemaScore results, but Rotten Tomatoes audiences like it at 88%.
South and the Midwest are the best regions, natch, for this faith-based movie.
Alamo Brooklyn is tops with$25.2K.
Pic will expand throughout the holidays.
Its projected$1.1M3-day is nearly a $15K per-theater average.
Running total for the Emma Stone starring and produced period absurdist comedy is$2.1Mby EOD Sunday.
The movie is up for seven Golden Globes, including Best Feature Comedy Musical.
The chart as of Saturday:
1.
)Wonka(WB) 4,203 theaters, Fri $14.4M, 3-day$37M-$38M/Wk 1
2.
($27.7M) andHairspray($27.8M).
That SMU is higher than such movies asMary Poppins Returns(229.4M), yet belowCruella(424.7M).
The rest of this frames top pics are as follows
2.
The Timothee Chalamet feature musical expands to 4,203 theaters with an eye on $30M-$40M opening.
That pic legged out to a 5x-plus multiple at the domestic box office with $190.2M.
Wonkais arguably the first Hollywood tentpole to get a fire-breathing, six-week in advance marketing campaign rollout.
DisneysThe Marvelshad two days with its cast before opening.
Wonkais 83% certified fresh with critics on Rotten Tomatoes.
The Hayao Miyazaki directed animated film is expected to ease around -50% this weekend with around $6M+.
