Down Home, as the new venture is known, will be based in Nashville.

The founder of Shareability, Tim Staples, is co-founder and CEO of Down Home.

EM.Cos Brian Kaplan, is co-founder and Chief Strategy Officer.

Tim McGraw

Tim McGraw at the 2022 SAG AwardsAxelle/Bauer-Griffin/FilmMagic

He has also had roles inFriday Night LightsandThe Blind Side.

Ellison will serve on the Down Home board.

Down Home has two scripted series in development with Skydance, with plans for features and animation to follow.

WGA West building in Hollywood

The slate is led by Joel Bergvall, Head of Film and Television.

Country music has always been about storytelling, McGraw said.

Our stories are honest vignettes of life and family and community.

I think theres a longing for that.

For me, thats Down Home.

Ellison called McGraw an outstanding artist and entertainer.

People want stories that move them, and that starts with characters they can relate to.

McGraw repped in the transaction by EM.Cos Scott Siman and Kelly Clague and continues his long-time affiliation with CAA.