YouTube Shorts passed 50 billion daily views less than two years after its global launch.
Can you talk about the role their content plays overall and how it fits in strategically?
It is the biggest differentiator on the platform.
YouTube Chief Business Officer Mary Ellen CoeNoam Galai/Getty Images for YouTube
Take the living room as an example, our fastest-growing surface.
Shorts is the fastest-growing format there.
Its the scale and its the amplification of all of that content.
Now that its up and running, what can you say about how it is performing?
Is it meeting expectations?
COE:Lets talk product experience.
The feedback has been incredible: reliability, low latency, and Multiview.
So, great fan engagement on the experience.
Are you planning those?
COE:I cant preempt any plans that are happening, but thats something thats in the mix.
Ultimately, we want to ensure that pricing is relative to what the user-value proposition is.
Is there an official response to that request?
COE:That is a very hard thing to do technically.
Put it this way, the feedback is, we hear you loud and clear.
We have a seven-year relationship and will be looking to innovate in the future.
So, we can use those insights.
COE:Not at all.
In a sense, you dont need to provide infinite combinations.
COE:Heres whats interesting, it was right during the Sunday Ticket ramp.
Weve not yet looked at it as to how those two things are related.
Were having incredible growth because of the Sunday Ticket relationship with YouTube TV.
I think thats an endorsement for the user experience on YouTube TV, which we appreciate.
Typically in these situations, a number of customers react by canceling their service.
We said, Its really important to us that we integrate with creators.
So, thats a big feature to every weekend.
And we had an 800% increase in call volume, and it was 80% attributable to Multiview.
COE:Well, lets hit the price point.
DEADLINE:I am glad youre bringing up the relationship between YouTube TV and YouTube writ large.
In the future, though, could there be a far different-looking bundle?
Maybe his channel will get swapped in for a lower-tier cable online grid?.
DEADLINE:I cant be the first person to have wondered this!
We actually did integrations with our partners so that they could actually advertise YouTube as part of that.
So, I think its a follow-the-user story.
For our partners, its a look at the array of business models for you to find audiences.
